My name is Natalie Alexandra Ross.
I am a trauma-informed marketing coach for conscious entrepreneurs.
that help people connect with self, community, nature, and spirit for personal and collective healing.
Having experienced the debilitating impact of complex trauma (cPTSD), I know how hard it can be for intuitive, caring people to exist, let alone run a business, in this society fueled by greed and domination.
held in and healed through the nervous system.
My speciality is in communications through a trauma-informed lens, where the impact of marketing on one’s nervous system matters.
In contrast to typical marketing that pressures people to buy out of fear, trauma-informed marketing supports feelings of safety in your own and your customers’ nervous systems.
Feeling safe helps them to make buying decisions from a place of empowerment and alignment, and it attracts the people who are ready to show up fully while deeply valuing the impact of what you offer.
Marketing in this way helps conscious entrepreneurs grow thriving businesses while contributing to collective healing without sacrificing their values or income.
Learn more about trauma-informed marketing below, where I get deeper into it!
my signature POP Method, Somatic Experiencing (for which I’m in training to be certified), hands-on experience in my own 6-figure business, Earth Speak, and my intuitive gifts to help conscious business owners enjoy marketing, grow their audiences, increase sales, and help more people they’re meant to serve.
I am grateful to be helping people who help people, so together we can create a world that values the agency and wellbeing of all.
a 2-month 1:1 consulting experience where I guide conscious entrepreneurs with proven products or services to incorporate trauma-informed marketing into their business for more sales and sustainable success.
about me and trauma-informed marketing.
My own trauma healing journey of integrating wounds and reclaiming gifts helps me hold non-judgmental space both in my community at Earth Speak and in teaching marketing.
Even though I co-founded and currently run a business, Earth Speak, I started doing marketing consulting on the side because so often conscious business owners don’t have anywhere to turn for marketing support.
For business owners whose products and services help people heal or transform, traditional marketing methods feel manipulative and out of alignment, as they use tactics that pressure people into making decisions from a place of fear rather than empowerment and safety.
Further, most marketing consultants don’t understand the inner workings of intuition, the healing arts, or animism, and they often operate from a worldview of domination as taught by the toxic power structures of modern authoritarian society.
Thus using traditional tactics can lead to the unintentional perpetuation of domination through marketing, even if one’s business is centered on healing.
From running my own businesses over the years, I’ve studied SO MANY marketing strategies and tried to fit my message into lots of boxes that never quite felt right.
Through curiosity, experimentation, and lots of determination, all combined with an understanding of trauma and the nervous system, I’ve created my own approach to marketing that honors the agency of all involved.
What makes the POP Method different is that it doesn’t play manipulative games, twist the knife of a customer’s pain, or make them feel like they are broken and need to “buy now” to be fixed or whole.
It also doesn’t require a business owner to sell themselves. Rather, they sell the outcomes provided through their products or services.
This disentangles a person’s worth from depending on whether people buy or not, and it frees up business owners from pressure to be someone they’re not.
In my consulting, I honor the business owner as an important part of the marketing equation, helping them tap into their aligned flow, so they don’t have to market in ways that drag them down.
Our work together helps them channel their creative voice into their marketing without forcing them to fit into a box.
We have a lot of fun and get big things done without it feeling like work!
I talk a lot more about all of this on my email newsletter. Subscribe below!
Feel free to get in touch any time with questions or comments!
What you might not know about me…
Flowers and nature’s beauty are essential nutrients to me, can you tell? 😆
I love to bask in the sun with my plant, animal, and elemental kin.
I also enjoy making silly Instagram reels, producing dance music, making music with plants, unwinding in candlelit baths, reading, lounging on the beach, hiking in the mountains, being with my Earth Speak community online and in person, and eating amazing food cooked by my loving life partner, John Jack.
Find my art and musings on my personal blog at www.natalie.net
To hear more about trauma-informed marketing and my personal stories of healing trauma, overcoming money wounds, making art, and living a magical free-spirit life, subscribe to my email list.
Site photos and videos are by Natalie Ross, John Jack, and Shawna Cason.
Natalie resides in Santa Cruz, CA, on Ohlone, Awaswas, and Popeloutchom land.